Neeraj Chopra Joins Audi India as Brand Ambassador: Olympic Champion Partners with Luxury Carmaker.
India’s golden boy, Neeraj Chopra, has once again made headlines—but this time, not for his spectacular javelin throws. The double-Olympic medallist has been officially announced as the brand ambassador for Audi India, marking his first-ever association with an automobile brand.
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Neeraj Chopra Takes Over from Virat Kohli
The role of Audi India’s brand ambassador has historically been held by high-profile athletes, with former Indian cricket captain Virat Kohli previously fronting the luxury carmaker’s campaigns. Chopra, an athlete celebrated for his resilience, world-class performance, and undeniable speed, embodies the very essence of Audi’s brand values.
Speaking on his new role, Neeraj Chopra expressed his admiration for the German automaker: “I’ve always admired Audi—not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops.”
Audi India’s Head, Balbir Singh Dhillon, commented on the partnership, stating: “At Audi, we stand for those who push boundaries—not just defined by performance but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. His focus, speed, and unmatched performance make him a natural extension of our brand—symbolizing what it means to lead, not follow.”
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Neeraj Chopra: A Champion Beyond Athletics
Chopra, a sports sensation in India, first rose to international fame when he clinched the gold medal at the Tokyo Olympics in javelin throw. Since then, he has dominated major tournaments, including the Asian Games, Commonwealth Games, and World Championships. His silver medal at the 2024 Paris Olympics further solidified his status as one of India’s greatest athletes.
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Beyond sports, Chopra is known for his passion for automobiles. As an avid petrolhead, he owns several luxury cars and motorcycles, including a Harley-Davidson. His association with Audi is expected to boost the brand’s appeal among Indian customers, especially in the luxury car market, which has seen steady growth in recent years.
Audi’s Strategy in India: Aligning with Excellence
Audi India continues to align itself with personalities that champion innovation, resilience, and performance. With Neeraj Chopra onboard, the brand aims to strengthen its presence among young, ambitious Indians who look up to the athlete as a role model.
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Neeraj Chopra’s appointment as Audi India’s brand ambassador is more than just a marketing move—it’s a collaboration of two powerhouses that believe in excellence, determination, and leading the way forward. With Chopra’s influence and Audi’s vision, this partnership is set to inspire millions across the country.
