Škoda Auto India crosses 300 customer touchpoints across 172 cities, expanding into Tier 2 & 3 markets.
Škoda Auto India has reached a major milestone, surpassing 300 customer touchpoints across 172 cities, a feat that marks its deepening footprint and commitment to the Indian market. This expansion comes as the brand celebrates 25 years of presence in India and a global legacy of 130 years, underlining its strategic shift toward Tier 2 and Tier 3 cities.
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Škoda Auto Expansion Strategy
Škoda’s network growth aligns with its mission to offer fast, smart, and quality-driven service experiences. With 75% of its touchpoints now located in Tier 2 and Tier 3 markets, customers can now access Škoda’s range of sedans and SUVs more conveniently, reducing travel time to dealerships and ensuring consistent service standards.
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Expansion Highlights:
- 300+ touchpoints across 172 Indian cities
- 86% network growth concentrated in Tier 2 & 3 areas
- Service capacity increased to support 5.5 lakh cars annually
- Entered 30+ new cities in the last nine months
Product Synergy: SUVs and Sedans Made Accessible
The brand’s bold outreach plan works well with its strong lineup of vehicles. This includes Kylaq, made for emerging markets with eye-catching designs. Kushaq and Kodiaq are SUVs built for different driving conditions and terrains. The Slavia is changing the sedan scene in India. Škoda’s message, “An SUV for Everyone,” fits with this push into new regional markets. Partnering for Growth: Trust and Customer Centricity
Škoda Auto’s expansion isn’t just physical—it’s relational. The brand is leveraging its long-term dealer partnerships while onboarding new customer-focused partners. This network evolution ensures the delivery of value, safety, and premium ownership experiences, echoing Škoda’s core values.
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Ownership Experience Redefined
Škoda India focuses on making customers happy with several benefits. New buyers get free Škoda Supercare maintenance for the first year. The car also includes a warranty, roadside help, and regular service packages that make ownership easier. The first paid service does not start until after two years or 30,000 km. This approach puts the customer first and helps ensure satisfaction over time. It also encourages loyalty and positive experiences after the sale.
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