Ather’s family scooter, Ather Rizta, races past 2 lakh sales, doubling volumes in six months and becoming the company’s busiest model.
Ather Energy’s family-oriented scooter, the Ather Rizta, has raced past a major milestone — cumulative sales of 2 lakh units since its April 2024 debut. The achievement underlines how quickly the Rizta has grown into Ather’s volume engine, helping the Bengaluru EV maker expand beyond its traditional southern markets.
The Rizta’s sales momentum has been remarkable. Ather hit the first lakh mark in May 2025 and then added the next 100,000 units in just six months, showing sustained consumer demand across multiple states. That pace reflects both wider retail expansion by Ather and the Rizta’s appeal as a practical, family-friendly electric scooter.
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What has driven this rapid adoption? The Rizta’s positioning as an accessible, value-for-money family EV has clearly struck a chord. Ather expanded the Rizta line-up with new options — notably the Rizta S with a larger 3.7 kWh battery and fresh colour choices such as Terracotta Red — moves that broadened its appeal to buyers looking for more range and style. These product updates, combined with deeper retail reach into middle India, helped unlock demand beyond Ather’s historical strongholds.
Also Read: 2025 Ather 450 Apex Launched with New Features and Upgrades
Ather’s corporate numbers mirror the Rizta’s impact. The model now accounts for the lion’s share of Ather’s monthly volumes, reportedly contributing over 70 % of the brand’s total sales. That shift has supported Ather as it scales production and pushes to grow its dealer and delivery network nationwide.
For prospective buyers, the Rizta offers a combination of everyday practicality and the usual Ather traits — intuitive connectivity, usable range for city commutes, and Ather’s service ecosystem. These strengths made it an easy recommendation for families and daily commuters who want an affordable transition to electric mobility without compromising convenience.
Also Read: 2025 Ather 450X and 450S Launched: Updated Features, Prices, and Colors
