Ather Rizta Rolls Out Multi-Language Support Dashboard : Hindi, Marathi, Tamil, Kannada, and More
In a move to make its electric scooters more user-friendly and engaging, Ather Energy has rolled out a multi-language dashboard interface for its Ather Rizta model. This update aims to cater to the diverse linguistic landscape of India, making the scooter’s digital interface more accessible and intuitive for users across the country.
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Ather Rizta Key Features of the Multi-Language Dashboard
The new dashboard will support eight Indian regional languages: Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam, and Kannada. The rollout will begin with Hindi, with the other languages to follow soon. This feature will be available to existing Ather Rizta customers via Over-The-Air (OTA) software updates to the AtherStack software engine. New customers will receive the feature integrated directly from the showroom floors.
Multi-Language Dashboard
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Why the Multi-Language Dashboard?
Ather Energy’s decision to introduce this feature stems from the understanding that a significant majority of internet users in India prefer content in their regional languages. According to Ravneet Singh Phokela, Chief Business Officer at Ather Energy, the goal is to deliver quality user experiences that resonate with India’s rich linguistic diversity. By offering a multi-language interface, Ather aims to make its scooters more engaging and user-friendly for its customers.
While the multi-language dashboard is currently exclusive to the Ather Rizta, there is speculation that Ather may extend this feature to its other models, such as the 450X, in the near future. Given that the 450X also runs on the AtherStack software engine, it is likely that this update will be implemented soon.
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Ather Rizta Variant
The Ather Rizta Z variant offers you a choice between two battery packs – 2.9 kWh and 3.7 kWh. The smaller pack gives you a range of 123 km, while the larger one provides 159 km (IDC) of range. It is powered by a 4.3 kW (5.7 bhp) engine with 22 Nm of peak torque. It accelerates from 0 to 40 kmph in 4.7 seconds and has a top speed of 80 kmph, which is the same for all variants. The Ather Rizta range is priced from Rs 1.10 lakh to Rs 1.46 lakh (ex-showroom).
Ather Energy’s introduction of a multi-language dashboard for the Ather Rizta is a significant step towards enhancing user experience and accessibility. By catering to the linguistic preferences of its customers, Ather is setting a new standard in the electric scooter market, making its products more inclusive and user-friendly.
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