TVS Apache Completes 20 Years – Celebrating a Performance Icon in Indian & Global Markets
TVS Motor Company recently celebrated a monumental milestone for its iconic performance motorcycle brand, Apache. Over 20 years since its launch, TVS Apache has cemented its reputation globally, with over 6 million units sold across 60+ countries. This achievement underlines the brand’s extraordinary growth in the premium motorcycling segment.
A Legacy of Racing Innovation
Launched in 2005 with the Apache 150, the brand redefined performance biking in India. Apache has evolved into a comprehensive lineup of high-performance motorcycles, including the RTR (street-focused) and RR (track-focused) series, each crafted with cutting-edge racing technology inspired by TVS Racing’s 43-year motorsport legacy. The philosophy of “Track to Road” drives Apache’s success, blending agility, precision, and performance.
Also Read: TVS Apache RTR 160 4V with USD Forks Launched at Rs 1.40 Lakh
Revolutionary Features and Firsts
Apache motorcycles have consistently set benchmarks in innovation, delivering segment-first features such as: Fuel Injection Systems, Dual-channel ABS, Slipper Clutch, SmartXConnect Connectivity, Adjustable Suspension, and Climate Control Seats.
The introduction of factory customization (Build-To-Order or BTO) has further personalized the ownership experience, making Apache a pioneer in the Indian motorcycle industry.
Also Read: TVS Apache RR 310 Launched, Starting Price Set at Rs. 2.75 Lakhs
Building a Global Community
TVS Apache boasts a thriving global rider community, the Apache Owners Group (AOG), with over 3 lakh riders. These passionate enthusiasts actively participate in events like track days and meetups, fostering a strong emotional bond with the brand.
Sudarshan Venu, Managing Director of TVS Motor Company, expressed gratitude toward the Apache owners for their trust and passion. Vimal Sumbly, Head of Premium Business, highlighted the brand’s relentless pursuit of excellence and community building.
As TVS Apache embarks on its next journey, the brand continues to inspire riders worldwide with unmatched performance, innovative technology, and a thriving community. Apache is not just a motorcycle—it’s a legacy and a movement for racing enthusiasts.
Also Read: TVS Apache RTR 160 Racing Edition Launched At Rs 1.29 Lakh, Sportier Design
